Brand consciousness grips Punjab

Growing awareness and rising incomes have brought about greater brand consciousness in Punjab, as people of all ages are now willing to pay extra for the brand mania, which has taken the State in its grip.

Many people identify branded clothes with better social status and believe that there is no harm in spending on them.

“Branded clothes have become status symbols and the person who doesn’t wear branded clothes, doesn’t attract girls but everyone appreciates people who wear branded clothes. The people who wear simple clothes are looked down upon. It doesn’t look nice but this is fashion these days,” said Richa Aneja, a young college students.

Mahima, a customer, believes that Bollywood brings in another angle to brands. She says that just the fact that stars endorse them and wear them gives a sort of encouragement to buy these stuff.